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The Last Original Idea
About The Authors
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About the Book
Chapter Previews
Introduction
In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...
Chapter 3:
Web and Banner Advertising
Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.
Chapter 7: Online News
One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.
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The Last Original Idea
... is a chronicle of communication and commerce as seen through the lens of the Internet. It is a must-have reference book for marketing people..
Jim Sterne Founder of
eMetrics Marketing Optimization Summit
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