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The Last Original Idea
About The Authors
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About the Book
Chapter Previews
Introduction
In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...
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Chapter 3:
Web and Banner Advertising
Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.
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Chapter 7: Online News
One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.
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The Last Original Idea
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Rabbit Ears & TV Antennas Making a Comeback
Who would have believed that in the digital age rabbit ears & TV antennas – absolute relics in the high-tech world – would be making a comeback. Strangely enough it is because of the digital age that these relics of days gone by are making a comeback.More and.. Read the rest of "Rabbit Ears & TV Antennas Making a Comeback"
Hitting the Stage Again
Co-author of "The Last Original Idea" Alan K'necht will once again take the stage when he delivers the opening keynote address at Socialize Monetizing Social Media in Toronto on January 27, 2012. The theme of his address will be "Past, Present and Future: Measuring Social Media’s Impact".Measuring Social Media
