Alan and Geri Share in their Good Fortune

Donating both time and money to charity is a time honoured tradition. No matter how the world has evolved it seems that the one constant is the need for money. Ironically in our technologically advanced world the needs of charitable organizations have unfortunately increased, not decreased. Both Alan and Geri have worked with various charitable/not-for-profit organizations over the years. In the tradition of giving, Geri and Alan would like to share their good fortune with those in need and they will be donating 10% of the profits from this book to charity.

Which Charity to Choose?

Toronto Seals Swim ClubThere are a plethora of worthwhile charities out there competing for your dollars. Geri has been committed to Special Olympics for many years and for the last 13 years has been the head coach of the Toronto Seals Special Olympics Swim Team. Every Monday evening she can be found on the pool deck from 6:30 PM to 8:00 PM teaching very special athletes how to swim and coaching the more accomplished to compete at swim meets. In recognition of her commitment and devotion we have chosen the Toronto Special Olympics as our charity.

Buy purchasing this book you will be now be rewarded in two ways. Firstly, you will be obtaining an entertaining and insightful Internet marketing book. Secondly, you will be supporting a worthy cause.

You Can Help Now!

You can help us help The Toronto Seals right now by ordering "The Last Original Idea" now.

Sharing Love by Going the Distance for Charities

In addition to our commitment to the Toronto Seals Special Olympics Swim Club, we're taking our support for charities to another level.

The Last Original Idea wants to help your favourite charity as well. We are willing to donate $0.75 US per book sold during a designated period to your charity. The concept is simple; add your promotions to our standard promotion and based on the publisher's monthly sales volume report, we'll send you a cheque.

To be fair, we can't support every charity so you need to apply and tell us why we should support your charity and what you are going to do to promote it. Generally sales periods will be 1 or 2 weeks in length.

Interested? Then contact us now!

The Last Original Idea

About The Authors

Alan K'necht

Geri Rockstein

Order The Book

Where to Order the book

About the Book

Table of Contents

Chapter Previews


In the beginning... According to the Bible, Adam was God’s greatest creation and last original idea. Eve was merely a variation of the theme,...

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Chapter 3:
Web and Banner Advertising

Will Rogers eloquently stated, "Advertising is the art of convincing people to spend money they don't have for something they don't need." The purpose of advertising remains constant regardless of the medium or the point in time.

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Chapter 7: Online News

One of the oldest activities known to mankind aside from sex is the exchange of news. And, for the last 200 years newsprint has been the primary means by which this exchange has taken place.

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Toronto Seals Special Olympics Swim Team